How to choose a name for your Etsy store


If you are ready to get started right away, you will need to come up with several Etsy store names.

Finding a proper name for your Etsy business is just one of a number of tasks that may be challenging for you to do. In this article, we will go over some ideas for naming your Etsy shop, how to tweak your Etsy shop name, and what makes a charming name, among many other shops.

Because studies indicate that most customers need to view something or be visually stimulated by seeing it multiple times before they could even buy a product, you need people to recognize your shop easily.

If a customer purchases anything from your store, such as a necklace, then their friends make positive remarks about it and ask him/her where they got it and they cannot remember the name of the Etsy shop. It’s not a positive start. The name of your Etsy shop has to be distinctive.

Whenever a customer visits your Etsy shop, you would like them to experience something. They will notice if your shop’s name is a little clichéd or simply does not make any sense to them.

Characteristics of a great shop name

It’s really not as complicated as you would think to come up with a name for your Etsy store. To get you started, here are a few recommendations on how a good Etsy shop name should be.

  • Simple to memorize.
  • Spelling is straightforward.
  • Is not comparable to those of my rivals.
  • Is appropriately spelt.
  • Contains keywords of my Etsy shop.
  • You have to really like it.
  • Is accessible through third-party websites.
  • Not too lengthy.

Searching for Etsy name ideas.

To come up with good name ideas, you will need to do the followings:

  • Check the names of your rivals’ Etsy shops.

Searching for your keywords on Etsy would provide results for you. Necklaces, ceramic clay pot, handcrafted decor, and phone cases are examples of what may be included in the search. Note down your favorite names, they can sound good to your ear or be beautifully arranged. What is it about them that you like? In many cases, there is a central topic, such as printable or art. Take notes on how these shop owners came up with memorable names for their businesses.

  • Seek the advice of your friends

This could include yourself and a friend sitting down with a paper and simply discussing names you two could come up with. A second pair of eyes could actually do miracles.

  • Putting your items in the name of your Etsy shop

Let’s assume I am selling handcrafted plant pots. My products are colored in soft colors; they look vibrant and transparent and include summerly tints. Luxurious, charming, and sweet are all adjectives that come to mind while thinking about spring and autumn. Consider your things and now jot down at least 20 adjectives that describe them: pots, pottery, planters, flowers, gardening, colorful, summertime, handcrafted, domestic, and living are some of them.
For others, closing their eyes and describing your goods to somebody who can see may be beneficial. Describe it: it is chilly, spherical, glossy, and substantial. The point is to make you think about terms; even though you may think it is foolish, go ahead and write it.

  • Take your time.

Make a list of seven or eight possibilities and keep them. Allow yourself some mental space and revisit within several days to determine whether they still appear logical and reasonable to you.

What to avoid when naming your Etsy business

  • Silly names are ineffective. Everything which sounds a little boring. Or dull.
  • Prefixes and suffixes such as shop, handcraft, sale, and sustainable. The worst thing you can do here is come up with your ideal name and then append Shop to the front or rear.
  • Forgetful names – your entire branding, including your name, should be able to stand out in a crowd.
  • Avoid non-words – Even if it is tempting to ‘add a twist’ or modify the appearance, changing the spelling of certain words simply does not sound right, nobody will be able to type it in search.
  • Avoid very lengthy shop names – eliminate all names that may be too lengthy. Keep your names brief, concise, and professional.
  • For those that are in close competition with your rivals. Finding your closest competition and attaching a particular word or simply a letter at the end also does not seem good.

Once you have a few names in mind, carry out research. Checking out this list before settling on a store name will save you time and money.

Verify that your chosen name is available

  • First, have a look on Etsy.

To figure out if your chosen shop name is available on Etsy, you simply enter it during the shop design phase and afterwards click ‘Check Availability’ to see if the name is available.

If the name is not available, it is possible that it is already in use by another entity. Alternatively, it could imply that the name has already been registered, but that the shop has since shut or rebranded again.

You could check for such a shop on Etsy and discover that there are no other shops with this name, leading you to think that it is available when in fact, it is not.

If you find out that the name you would like to use is unavailable, it can be upsetting. You may ask yourself why you are unable to use that name when you can clearly see there are no open stores with that name. Given the fact that each store name on Etsy is completely unique, once a name has been used as a shop name or an Etsy username, that given name can no longer be used again. In order to avoid any confusion and preserve the privacy of both you and your customers, Etsy has taken this precaution.

  • Then Google it

Google your chosen name. Checking to verify if your name is already taken will help you avoid confusion. The more unique the name, the easier it is to link your business with it. Avoid employing generic names or concepts that are difficult to trademark.

Last thoughts on naming your Etsy shop.

Choosing a name for your Etsy shop can be both exciting and challenging; for some, it will just be straightforward, but for others, that can be a challenging task.

Spelling counts
Choose a name that is easier to pronounce and spell. It helps remembering your store, making it easier for customers to find you in the future. It is recommended that you keep your shop name to 18 characters or less because the name cannot be longer than 20 characters and cannot contain spaces or punctuation.

Capitalize multiple words
Make use of capital letters to make your shop’s name appear more readable. If your shop name has more than one word, create visual differentiation by having the first letters of each word capital letters rather than lowercase.

Always make sure your name is available elsewhere
To avoid wasting time and money later on a rebranding you should always make sure the name is available everywhere.